OUR STORY
Challenging convention through liquid metal innovation
THE REBELLION
TRUCE was born from a desire to break free from the predictable conformity of the eyewear industry. In a world of cookie-cutter frames, we envisioned something revolutionary: sunglasses crafted from liquid metal that appear to flow and ripple like quicksilver frozen in time.
We rejected the norms. We challenged the status quo. We forged a path toward a new vision of what eyewear could be – not just accessories, but statements. Wearable art that defies convention while elevating self-expression.
OUR PROCESS
DESIGN
Our designers create bold concepts that push the boundaries of what's possible, drawing inspiration from avant-garde art, futuristic architecture, and organic forms.
MATERIAL
We work with proprietary liquid metal alloys that allow us to create fluid, organic shapes that would be impossible with traditional materials.
CRAFTING
Our master craftspeople employ innovative techniques to shape the liquid metal into visionary frames, capturing movement in a moment of frozen time.
FINISHING
Each piece is meticulously finished by hand to ensure perfection, then fitted with premium lenses that offer 100% UV protection.
OUR PHILOSOPHY
At TRUCE, we believe that eyewear should be more than functional – it should be transformative. Our designs don't just complement your look; they define it.
We create for the bold, the visionary, the ones who refuse to blend in. Those who understand that true style comes from authenticity and the courage to stand apart.
Each limited edition release tells a story through form and material. We don't follow trends – we create them, pushing the boundaries of what eyewear can be.
SUSTAINABILITY COMMITMENT
Our revolution extends beyond aesthetics. We're committed to responsible production practices that minimize environmental impact while maximizing creative expression.
ETHICAL MATERIALS
Our liquid metal alloys are sourced responsibly, and we're continuously researching ways to make our materials more sustainable.
MINDFUL PRODUCTION
We produce in small batches to ensure quality and reduce waste, creating pieces that are meant to last rather than be disposed of.
LIFETIME CARE
We stand behind our creations with repair services and care guidance, extending the life of each piece and reducing the need for replacement.
THE VISIONARIES
ELENA VOSS
Creative Director
MARCUS CHEN
Material Innovator
SOPHIA REYES
Design Technologist
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